top of page

International Student Mobility Programmes and Summer Schools

Malaysia is known for its natural beauty and diversified cultures immersed in a modern and progressive society. A complete safe eco-system with political stability for our international students who will experience a unique learning exposure from cultural, economic, educational, and ecological aspects.

 

A programme designed to give our international students a wide spectrum view of possibilities with sufficient depth of understanding of the subject matter in a short timeframe.

 

We have an extensive experience in organising international mobility programmes for the past twenty years. With our strong international engagements, we receive both corporate clients and international students from overseas under the mobility and capacity development programmes. Our programmes are designed to enhance their global experience, develop cross-cultural competencies and we prepare them industry ready with the right mindset, skills and knowledge.

The powerful and disruptive changes associated with digital transformation make the roles of leaders and head of departments more complex than before, which results in new and demanding challenges for companies and leaders alike. With this in mind, building on the competing values framework, which postulates that leaders and the workforce alike must adopt multiple roles and behaviours. This international mobility programme is designed to give our international students an insight into the various developments and progress made in the following sectors with some hands-on activities in the classroom and a real life experiences during industry visits.

Overview

Digital Marketing and Branding

  • Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.

     

    Our industry practitioners will share the various range of approaches and tactics to reach and persuade the target audience through digital media, including email marketing, social media marketing, search engine optimization (SEO), content marketing and online advertising.

     

    Participants will learn practical methods of how to harness the power of Digital Marketing as the core driver of marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy.

  • Upon completion of this training, participants will be able to:

     

    • Create and Brand Personal/Organization fans page in social media,

    • Attract the right target audience and quality fans

    • Convert the traffics and fans to become leads/customer

    • Perform competitive intelligence on the competitors and beat the competition

    • How to improve brand awareness, generate leads, increase website traffic and ultimately, drive sales and business growth.

     

    We hope this one week programme will also help our students to understand the customer journey to build positive and relevant experiences across all channels and touch points in digital marketing and branding – and ultimately to create both value and competitive advantages for the organisation.

Interactive & Fun Learning Mobility Programme

This comprehensive International Student Mobility Programme is designed with lots of interactive and fun-learning sessions. It is a unique programme that creates a memorable experience to our students with first-hand knowledge of industrial best practices. We provide our students an enriching learning experience in education and cultural exploration.

 

Our rich experience in developing and delivering International Mobility and Study Visits programme for the past 10 years has given us an added advantage to our students who will learn from brilliant minds with industrial experience and develop skill sets and confidence that they need to take on the jobs of tomorrow with cross-cultural competencies.

 

The programme also provides an opportunity to widen the network among friends from local universities and learn to understand and appreciate the diverse multi-ethnic culture of Malaysia which is truly Asia.

 

The programme includes 4 presentations by industry experts including one panellist session, 3 industry visits, 2 city tours including 1 visit to Genting Highlands and 2 days allocated strictly for arrival and departure activities.

 

Minimum number of students required for the programme implementation is 30 students per cohort.

Thank you for your interest in our educational programs! We are dedicated to providing a world-class education that will prepare you for success in your chosen field. If you have any questions about our programs or would like to enroll, please don't hesitate to contact us. We would love to hear from you!

Want to learn more?

Programmes
bottom of page